Realising the True Value of Your Home - Part 2

In our last edition, we introduced to you the four pieces of the selling puzzle, and the first piece – the right agent.

Here we discuss the all-important second piece, one in which you have the most control over as a seller – property presentation.

More than any other factor first impressions are visual – they are based on what is seen.

How a property is presented for sale affects both price and time on the market. Many homes are undersold due to how they have been presented.

Property presentation is one of the simplest improvements you can make to ensure you sell for the highest price possible.

Be aware, the presentation of a rented property can be difficult to manage. Whilst most families keep their homes tidy, it is rare that a renter will go to the same level of care and presentation as the owner of a home.

If your property is rented, discuss through your property manager what improvements can be made that won’t impact the renter. These improvements may be focused on the externals of the property including gardens, lawns, driveways and windows.

Modernising bathrooms, recarpeting or repainting is hard to do whilst a property is rented.

Regardless, in the majority of cases, there is no reason for major improvements. Sellers often feel that have to renovate, re-landscape or give large sections of the property a facelift to attract a buyer. This is seldom the case.

When buyers enter your property, they should immediately feel comfortable. Make the atmosphere natural and relaxed. Genuine appeal is what wins buyers. Home truly is ‘where the heart is’ and anything that evokes the emotional feeling of ‘home’ is something that entices buyers.

For some easy tips on how to present your property for sale, contact the agent who sent you this newsletter.

You now have half of the selling puzzle in view, the right agent and property presentation. Marketing will be discussed in next month’s newsletter.